The device enables data to be uploaded to the cloud and analysed via MS's health app which runs on Android and iOS as well as Windows (good move Microsoft).
Microsoft's more 'open' approach is a good strategy because it will undoubtedly increase adoption rates and enable the company to benefit from being able to sell other integrated services such as Azure and Office. This is because the health app enables the user to combine data from the Band with data from third party apps like MyFitnessPal and devices as well as with MS Outlook, MS HealthVault and MS HealthService.
For Sale: Microsoft
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