Samsung expects the platform to appeal to academics, medical professionals and entrepreneurs. A similar 'open platform' approach is being taken by Angel.
We predict the race to aggregate data will heat up among OEMs. This is because, while selling hardware is profitable, the real value will be in monitizing all the data that is being pumped up to the cloud by an increasing number of connected fitness devices. Samsung is, therefore, keen to seduce developers into building apps that will be compatible with their platform, S Health via SAMI (Samsung's SDK). SAMI stands for "Samsung Architecture for Multimodal Interactions".
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