However this is where the infomercial takes a sinister turn...
Allegedly the company has received several complaints that Basis have being slow to release an API that would allow their users access to 'their' activity data. One has allegedly even accused the company of keeping their data 'hostage', which is a clear indication of the level of frustration experienced by some customers.
Maybe the reason why OEMs are so reluctant to hand over their customers' data is because there's gold in them there hills! In addition to making money from flogging hardware, there is big bucks to be made syndicating everyone's personal data to enterprises of all kinds. Examples include city planners, advertisers and health insurance firms.
Thankfully data protection is enforced more rigorously in Europe but things are different elsewhere.
Last year I held my very own quantified self experiment and after accruing millions of FuelPoints, steps, weigh-ins, calories burned, hours of sleep - I gave up. I also tried using a nutrition app called MyFitnessPal which turned out not to be MyFitnessPal, it turned out to be my IcantBeBotheredtodothisAnymorePal.
So is all the blood, sweat and tears of generating all this data worth it anyway, knowing that the net benefit of my efforts will not be gained by me alone but by third parties who wish to exploit 'my' data? My answer is, "it depends". I'm more than happy for my data to be anonymised and used to aid forward progress or society in general. Examples include, location data to help city planners relieve congestion or usage trends to aid research and development so that consumers can be rewarded with better products. What I am definitely not cool with is my identity being revealed and my personal data being shared with the highest bidder. Quit hiding behind the small print that forces us to give up our rights to privacy - that's unethical and needs to stop!
If abuses of personal data such as this continue, I predict the gradual move towards the 'private cloud' will become a stampede! I also predict that consumers will be more careful about which gadgets they purchase based on the supplier's TOS. It shouldn't be that OEMs or app developers own our data 'lock-stock-and-barrel' by default, because who's data is it anyway? Well, in my opinion it should be ours!
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