We're not sure if there is anything new here. The fitness watch/wearable is becoming increasingly competitive so this product will have to do something pretty special to compete against encumbants like Peak, FitBit, MisFit, Garmin and of course the forthcoming Apple Watch. The only featured that may appeal to one specific demographic are golfers.
The Avid Watch comes pre-loaded with over 30,000 golf courses worldwide so you can make smart decisions on every swing. Golf mode not only gives you the front, center, and back distance to the green but also features auto course recognition, auto hole advance, auto distance update, and scoring.