It was created by British designer Emily Brooke who raised project funding via one of our favourite crowdfunding sites, Kickstarter, in 2012. You can purchase a BLAZE directly from their website.
As an avid cyclist Emily is a regular user of some of London's most congested and dangerous bike lanes. After one too many close shaves with drivers cutting her up she decided to do something about it.
The BLAZE works by beaming a bright symbol of a bicycle onto the road ahead so that driver's are made aware of approaching cyclists.
For Sale: Blaze
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