It is FLUXO’s “Paint Your Light” approach that makes it easy to adjust the lighting for any space, time of day, mood, or social occasion. The dining room, for example, can be personalized to have a portion of FLUXO focused solely on the table while having the remaining LEDs emit a soft, ambient glow to the rest of the room. You can independently control how the lamp projects light, in terms of direction, intensity and softness, to create different moods, which is not possible with other lamps. Particular light settings can be easily stored on the app for each FLUXO lamp, which includes intuitive motion sensors connected with smart software in the lamp that can learn how people prefer their lighting based on their overall usage.
Unlike other competitors in the growing LED lighting market, the FLUXO uses a different design approach. It contains three hundred little LEDs that are clustered together so that more light is given off, compared to more conventionally designed LED bulbs. According to the maker's Kickstarter video, in addition to the lamp's ability to project directional light, it can also manage heat in a far more efficient way, which gives each LED a longer lifespan.
I received a demo from the founder Robert Kopka at TechCrunch Disrupt, that took place in London last week, and the lamp he had on display appeared to work well, and did have a nice stylish appearance.
The company is currently in the process of raising funds to put the FLUXO into production. The funding goal of €50,000 has been comfortably exceeded, and as of today, with 28 days still to go, the total amount raised is €161,150.
If you'd like to paint your rooms with colour, head over to Kickstarter and pre-order a FLUXO for the early bird price of £260 / $395 (45% below expected retail price). Please note, there are only 500 units available at this price, the estimated date of delivery is Sept 2016, and the company only ships to certain countries.