When asked what he thought about working on the project, Jonathan said “We have really enjoyed working alongside the innovation team at Virgin Media. It’s given us a taster for what we would like to do when we leave school. We’re excited to see what the next project with Virgin Media will bring.”
Neil Illingworth, head of advanced technology and innovation at Virgin Media said: “We have been exploring the possibilities of connected entertainment for some time and are very excited to unveil KipstR. With emerging new technologies, it is possible to create almost anything, such as emotionally intelligent entertainment systems that can suggest shows based on your moods, or even harnessing brainwaves to control your television.”
Outsourcing innovation, where large corporates reach out to academia and startups, is an increasing trend. Finally, big companies like Virgin media have recognized that no matter how extensive their internal R&D capabilities may be, no organisation has a monopoly on good ideas!
KipstR is in the process of undergoing trials with a group of Virgin Media customers, so no word yet if it will go into production.