The UK is a nation of animal lovers and according to the PFMA, cats are the 4th most popular pet. Almost twenty percent of British households have a feline companion, that equates to a total of 8 million furballs. According to the Humane Society of America there are 95.6 million domestic cats in the US, of which 46% live alone with their human owners. It's impossible to know how many are not allowed to roam free but one thing's for sure, there are a lot of mooching moggies stuck indoors all day with no entertainment, which sucks if you're a cat.
Enter this paw pleasing startup from Illinois - Petronics are in the process of developing Mousr, a robot mouse for cats. It will be far smarter than existing cat toys that either need to be operated by humans or behave in a predictable way, which leads to the cat losing interest. The Mousr behaves like real pray as it adapts and responds, so is able to scuttle around in a far more realistic way. The Mousr's tail can be changed and the product will come with a Bluetooth LE compatible smartphone app.
The team hit their target on Kickstarter so their prototype will hopefully go into production soon. The robotic rodent will cost around $140 (£90) with an estimated delivery date of October 2015.