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AMPSTRIP IS A WEARABLE THAT TRACKS YOUR HEART RATE 24/7

1/10/2015

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Posted By Simon Montford on Jan 10, 2015
As covered in a previous story "Prepare for the second wave of fitness trackers", expect the next generation of health and fitness trackers to be lighter, more versatile and far better at understanding what type of activity is being undertaken. Also expect them to be far more accurate than the previous generation. Products that fall into this category include GymWatch, Basis Peak, Jawbone Up3, Atlas, Moov, Amiigo, Uno, FitBit Surge and now the AmpStrip by FitLinxx.  
According to research by FitLinxx, most of the world’s best athletes, when asked, will say the single most important biometric they monitor while training is heart rate. Most devices available today that measure heart rate, however, are are uncomfortable, and cumbersome. I can relate as I always have to remove my arm mounted smartphone (I'm currently testing 'Google Fit'), while doing a circuit training or Olympic lifting. Unlike most trackers, apart from XMetrics, they are not designed to be used in water. 

AmpStrip's makers are attempting to address these limitations and want to help competitive athletes take heart rate training to the next level. 

I suspect the reason why their Indiegogo campaign has smashed its funding target by 290% with 30 days to go, is because the AmpStrip appeals to a very committed vertical (it's aimed at elite athletes). Also the company behind the AmpStrip have been in business for over 20 years, so backers will feel confident that this product will make it to market within the stated timeline. The estimated released date is June 2015, and the AmStrip will retail for $149.00 (£99.00), International shipping is offered for an additional fee. Unfortunately the early bird deal of $99 is no longer available.
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