GOOGLE'S 'PROJECT ARA' MODULAR MOBILE PHONE PROTOTYPE IS ALIVE!

Posted By Simon Montford on Nov 14, 2014

Project Ara is no longer just a crazy concept, it actually works! The idea is to offer consumers a low-cost, feature rich phone that owners can customise. Think of it as a Lego kit with connected intelligence. We like this because we think it is the shape of things to come for all kinds of products, not just smartphones. 

Instead of being stuck with 'out-of-the-box' format and specifications that need to be discarded to make way for newer versions, owners could instead swap-out just the parts that need upgrading. Good for the environment and our pockets! 

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