Posted By Simon Montford on Jan 8, 2015
The company already has successfully launched two products that are now on the market. Both measure Blood Alcohol Concentration (BAC), and are wireless and wearable breathalyzers. One is the "Original" ($49.99) and a more recent model is the "Breeze" ($99.99). Their latest product that was successfully funded recently on Indiegogo is a Breathometer called "Mint" that detects breath quality and hydration levels.
Three obvious verticals to go for here - singletons who want assurance before heading to that first awkward date, business execs that want to make a good impression before a job interview or important meeting, and elite athletes that need to keep hydrated.
According to the campaign data, oral hygiene is vital to good health, so keeping tabs on the state of your mouth, teeth and gums must be a good thing! Poor oral hygiene can lead to many different ailments, so the Mint app encourages regular brushing and flossing.
In addition to poor oral hygiene, not staying well hydrated can be another cause of illness and bad breath, so Mint measure your moisture content and pushes notifications when you are low on H2O. Chronic dehydration has been linked to fatigue, constipation, headaches, indigestion, muscle and joint aches and pains, high blood pressure, depression, allergies, lack of mental clarity, skin issues and excess weight.
You can pre-order a Mint now but the estimated shipping date isn't until August 2015, but the company's two other products, both alcohol breathalysers, can be purchased directly from their website.
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