Posted By Simon Montford on Dec 5 2014
Perhaps it's too early to be thinking about New Year's resolutions, as the festive season has only just begun, but if you want to get ahead of the game the Pavlok could be the ideal Christmas gift for you! That's because it's a wristband that uses a combination of vibration, sound, and electric shock, to keep the wearer on track - ideal for keeping New Year's resolutions! Unfortunately no matter how good you've been, Father Christmas won't be putting one under your tree this year, because it's not out till 2015. The shocking device can, however be pre-ordered online (use the discount code "IGGBABY").
The makers describe it as a "personal coach on your wrist" but what kind of coach administers electric shocks? The correct answer, in our opinion, is a sadistic one, but each to their own. For those of you that do believe the stick is mightier than the carrot (apologies for the mixed metaphor), knock yourself out! The makers claim it helps to eradicate bad habits by killing cravings, and training our reptile brains to act rationally. If you're cynical that it actually will work, here's the scientific evidence to back up their claims.
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