Posted By Simon Montford on Sept 17, 2014
I'm not much of an activist type but there is an interesting UK startup called SumOfUs. I don't agree with everything they stand for but their recent campaign to save the bees is close to my heart which is why I am happy to give them a shout, donate to the campaign and spread the word via social media. SumOfUs is interesting because it uses the power of the Internet to galvanise opinions and leverage people power via a collective activism platform that crowdsources donations and stokes action.
Another eco-friendly startup that I admire is PlantSnapp. Okay, like SumOfUs, it's not directly related to the IOT but that doesn't stop me from liking it. The app enables users to interact with the natural world around them. PlanetSnapp uses image recognition to identify almost every species of plant simply by matching photos snapped using a smartphone, hence the name. This technology is routinely used by fashionistas who use an app called SnappFashion for product discovery and price comparison of clothing and accessories. The founder of PlanetSnapp openly acknowledges that SnappFashion is what inspired him to start PlanetSnapp in the first place, so proof that fashion can really save the world!
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